Hidden Valley Ranch is offering to pay for an entire wedding for one engaged couple, timed to Super Bowl LXI on Feb. 14, 2027, when Valentine’s Day and Super Bowl Sunday land on the same date for the first time in the event’s history.
The dressing company’s “A Match Made in Hidden Valley” contest will cover flights, hotel stays, wedding attire, catering and a Super Bowl watch party for 50 guests. The company says it will also supply a champagne flute fountain filled with ranch dressing and a private chef to prepare food and cocktails for a reception that transitions directly into a game-day party.
Entries open Nov. 19 and close Dec. 4 at HiddenValleyWedding.com. Couples must submit a completed entry form, answer five short essay prompts and upload a video of up to 90 seconds via Google Drive or an unlisted YouTube link explaining why they will not choose between romance and football.
To qualify, entrants must keep public Instagram accounts and post about their engagement between Nov. 19 and Dec. 4, 2026. Partners must consent to participate and to marry at the event, and the winning couple must obtain a marriage license by Feb. 12, 2027.
“You shouldn’t have to choose between romance and game day,” Hidden Valley Ranch Marketing Director Daniel Schear said in a press release. “We created this contest to celebrate love without compromise, bringing together two classic American obsessions — football and ranch.”
According to the press release, the winning couple will be notified on or around Dec. 14, roughly two months ahead of the Feb. 14, 2027 wedding date in Los Angeles.
Super Bowl LXI is scheduled for SoFi Stadium in Inglewood, with JAY-Z set to headline the halftime show. The two teams that will play in the game have not yet been determined.
The calendar overlap between the Super Bowl and Valentine’s Day has not occurred before, though the two came close in 2022, when Super Bowl LVI was played on Feb. 13. Social media users reacted to the scheduling collision with a mix of humor and complaint, with one person writing that it was “peak relationship apocalypse incoming.”
Full entry requirements and official rules are posted at www.HiddenValleyWedding.com.
