Tom Brady showed up to call Sunday’s Green Bay Packers vs. Detroit Lions game with another eye-catching piece on his wrist: a rose gold Rolex Daytona Rainbow, listed on the resale market at roughly $498,000.
The 49-year-old Fox Sports analyst shared a closeup of the watch on his Instagram Story, adding three heart emojis. The timepiece features a pavé diamond dial ringed by 36 multicolored baguette-cut sapphires.
Brady, a seven-time Super Bowl champion, is far from the only NFL figure drawn to the Daytona Rainbow. Travis Kelce wore what appeared to be the same model to a Chiefs game last November, and the style also counts Drake and soccer star Harry Kane among its owners.
A Rotating Collection
Sunday’s Rolex joins a string of high-dollar pieces Brady has worn on air this season. In September, he wore a $485,000 white gold rainbow Audemars Piguet Royal Oak to the Chargers vs. Bills broadcast; he also owns the rose gold version of that watch.
Earlier this month he chose an orange sapphire Daytona valued around $300,000 for the Rams vs. Eagles game, then switched to a platinum Land-Dweller with an ice-blue dial two weeks later.
Perhaps the standout of his collection is a diamond-covered Rolex Sea-Dweller he wore to Kevin Hart’s Netflix roast in May. That off-catalog model has drawn valuations as high as $6 million, though the figure is disputed.
Brady doesn’t keep everything he buys. In December 2024, he auctioned off 21 watches from his collection at Sotheby’s, pulling in nearly $5 million.
Personal Life
Off the broadcast desk, Brady’s personal life has drawn attention as well. A source told Us Weekly on Saturday that Brady is dating supermodel Candice Swanepoel, 38, saying the two have been together “for a while.”
Swanepoel, who walked in this month’s Victoria’s Secret Fashion Show, split from former fiancé Hermann Nicoli in 2018. Brady divorced Gisele Bündchen in 2022 after 13 years of marriage.
