Reports surfaced recently that Comcast is planning to spin off its suite of NBCUniversal-owned cable channels, including MSNBC, CNBC, USA Network, and others. The Wall Street Journal stated that Comcast is moving forward with the plan, acknowledging the changing value of its cable TV assets.
The report revealed that these networks, which once served as Comcast’s “crown jewels,” generated approximately $7 billion in revenue in the last year. The company is now set to separate its entertainment and news divisions from its core business strategy.
On Wednesday’s broadcast, co-host Mika Brzezinski read the news in a serious tone before her husband and co-host Joe Scarborough attempted to lighten the mood.
“I could be completely wrong: we could all be fired a year from now,” Scarborough joked. He then added, “Or tomorrow,” prompting an uneasy laugh from Brzezinski, who seemed less amused by the possibility.
Scarborough also poked fun at the dramatic tone of some headlines, such as the Drudge Report’s characterization of the situation as “News Meltdown!” Still, the uncertainty around the future of MSNBC left an undercurrent of tension during their broadcast.
In a surprising twist, the day’s broadcast also included a reflection on “Morning Joe” co-hosts meeting with President-elect Donald Trump. Scarborough and Brzezinski discussed their 90-minute sit-down with Trump at Mar-a-Lago the previous week.
This meeting was their first direct interaction with Trump in seven years after a long and contentious relationship. According to Brzezinski, the encounter was an effort to rebuild lines of communication amid the political divisions in Washington.
“On Friday, we were given the opportunity to meet with President-elect Trump and express concerns about some of his appointments,” Brzezinski explained. “We had not spoken to him since March of 2016, other than a personal call Joe made after the attempt on his life in Butler, Pennsylvania.”
Scarborough described the conversation as wide-ranging, covering topics like abortion, mass deportation, and political retribution. While they acknowledged deep disagreements, both sides agreed to “restart communications.”
Trump, who has often criticized mainstream media, responded to the meeting during an interview with Fox News on Monday. He emphasized the importance of maintaining an open and fair press to “Make America Great Again.”
“In order to Make America Great Again, it is very important, if not vital, to have a free, fair, and open media,” Trump stated. He described the Mar-a-Lago meeting as “extremely cordial” and said he appreciated the willingness of Scarborough and Brzezinski to re-establish dialogue.
“Many things were discussed, and it’s too bad this wasn’t done long ago,” Trump added. He also recounted that the pair had congratulated him on running a “great and flawless campaign.”
As Comcast reportedly prepares to spin off MSNBC and other cable properties, questions remain about how this will impact the network’s programming and staff. The move reflects a broader trend in the media industry, as cable TV continues to lose ground to streaming services.
For MSNBC, this shift could bring significant changes, particularly for its flagship shows like “Morning Joe.” If the network is sold, new ownership could lead to a reevaluation of its news coverage, staffing, and strategic direction.
The speculation surrounding Comcast’s sell-off plans highlights the uncertainty gripping traditional cable networks. Despite Scarborough’s attempt to inject humor into the situation, the prospect of being fired or having their show canceled looms over Brzezinski and Scarborough, as well as other MSNBC staff.
For viewers, “Morning Joe” remains a cornerstone of MSNBC’s programming, particularly in politically charged times. However, the network’s future under potential new ownership is far from guaranteed.
While the meeting with Trump offered an unexpected detour in the day’s discussions, the underlying tension over MSNBC’s fate was clear. The sell-off could reshape the media landscape—and the livelihoods of those working within it—in profound ways.
As the dust settles, one thing is certain: “Morning Joe” will have plenty to talk about in the coming weeks, whether it’s politics, media shifts, or their own uncertain future.
14 Comments
Democrats are panicking and they are going after their own people which sounds great to me paybacks are needed.
the DEMS REMIND ME OF THAT SCENE IN THE MOVIE LOST IN SPACE WHERE PROF SMITH WAS A LARGE BUG, AND ALL OF HIS OFFSPRING LOVED HIM TILL HE WAS INJURED, THEN THEY ALL TRIED TO EAT HIM ALIVE, KINDA SIMULAR?
Fuck those two bums who called Trump Hitler. Now , these sniffling vermin come crawling like supplicants…..groveling and going full kow-tow. Joe and Mika lack all self awareness!!! Never trust these rats. If I was in charge….they’d be hauled off to a US base in Greenland or Antarctica…..and fed rotten fish guts .
After all the vicious vitriol hammered at President Trump non-stop for all these years on top of all the Law-fare and Deep State attacks to destroy him, I say let the chips fall where they may as “what is right is only right now, and correction is fully required, and happening now, whether those on the Left what to admit it or not; and these people that did all the mudslinging so vehemently made plenty of big bucks doing it, so no sympathy here for them!
“Reality Check Time for many has arrived and those who screamed at Conservatives from their Ivory Towers incessantly and with no mercy, all I can say is; they brought this on themselves!
“….to be sold, MSNBC, CNBC, USA Network….” Who’s buying? Certainly nobody, with one eye and half sense, that NEVER watched or listened to these FAUX news talking heads! GO, BEGONE, you disingenuous, diseased, infidels. None of those ‘vitriol spewing’ slugs should ever be allowed to sit behind a microphone and foam at the mouth again. As is not often said enough, “It Can’t Happen To A More Deserving Bunch!” As John Stossel would say, “GIVE ME A BREAK.”
@ Firewagon- I agree! Well said!
Morning Joe program to be replaced with Captain Kangaroo reruns to boost ratings.
love love it … those 2 hateful people should be the first to go ..
Now that’s something I might tune in to.M.S n b c to watch
Time for the racist unfair delusional WOKE idiots to be fired and never rehired. End the bullshit.
Everything associated with the Left is Satanic garbage.
These ‘overpaid’ spewers of hate, discontent, and LIES, should ALL be required to seek a REAL job! Cuddent happen to more deserving whacks.
The Democrats and the liberal media have never stooped lower than when they spewed their hate and lies against Trump. The Commie News Network and the Mostly Shitty News Because we Care hopefully will be shut down. The Democrats went way beyond what was acceptable – and yet they were so shocked when Trump won -again.
These morons obviously put their money on the wrong horse. Dontcha just love Karma?